MANILA, Philippines-Aside from joining international auto shows much like the recently concluded biennial Philippine International Motor Show (PIMS) or the annual Manila International Auto Show (MIAS), organizing single-brand auto events seem to be a very effective way to introduce new models available in the market.
Market leaders like Isuzu and Toyota regularly hold massive single-brand truck and auto shows to showcase their latest offerings and promos.
Foton, the country’s biggest Chinese-made automotive brand, is also building a mark by holding its fourth single-brand show. Dubbed as the Foton Big Show, the event started off as a “Palitan Fest” back in 2010.
“Palitan,” or exchange in Filipino, promotes generous price valuations for trade-in units to acquire brand-new Foton vehicles. Now on its fourth year, the event has since evolved into what is now known as the Foton Big Show, an annual and exclusive showcase of Foton’s full vehicle lineup, starting from passenger vehicles (PV), light-duty trucks, heavy-duty trucks and high machineries.
The Foton dancing wheel loader
The Foton dancing wheel loader
United Asia Automotive Group Inc. (UAAGI), the exclusive distributor of Foton vehicles from the Philippines, will once again showcase the Foton Big Show on Oct. 17 to 19 with the World Trade Center.
Like in previous shows, Foton’s Big Show will feature test drives, specialdiscounts and freebies, easy-to-avail financing schemes from partner banks, as well as PMS (preventive maintenance service) bundles to go with the machine purchase.
According to Anna Parado, Foton Philippines VP for marketing, “Foton has been widely accepted in major banks, leasing institutions and insurance companies; these will be represented at the event to offer the comfort of submitting applications on site.”
“Foton’s Big Show 2014 is the perfect venue for those intending to find the right truck, van or utility vehicle for your Filipino businessmen,” says UAAGI president Rommel Sytin. He adds, “We will again showcase the latest technologies and innovations from Foton, including our major engine partner Cummins, as it powers more of the Foton vehicles, that will be launched through the opening of your event.”
Empowering business
“Foton’s Big Show 2014 is the perfect venue for those intending to find the right truck, van or utility vehicle to the Filipino businessmen.”
“Foton’s Big Show 2014 is the ideal venue for all those intending to get the right truck, van or utility vehicle for the Filipino businessmen.”
With its theme of “Empower Your Business,” the event supplies a “one-stop shop” venue to allow buyers the convenience of shopping for the best financing and leasing deals with the ten institutions that have partnered with Foton and UAAGI.
The new models being launched this year will include six new commercial vehicles, including three vehicles powered by Cummins engines.
Cummins is considered a world leader for diesel engine technology. Aside from Foton’s engine partnership agreement with Cummins, its vehicles are developed in cooperation with global brands and key technical partners like Lotus, Bosch, Motorola and Daimler, making it the world’s largest manufacturer of economic vehicles.
The ETX GTL tractor truck
The ETX GTL tractor truck
“The Filipinos are incredibly ingenious people, with Foton’s vehicle lineup being very functional and versatile simultaneously, we can cater to whatever our clients’ need,” adds Sytin.
Extensive lineup
Through the years, Foton has built up one of the most extensive lineups of commercial vehicles in the market today. Their passenger vehicles add the Cummins-powered Thunder pickup truck and View Traveller van. Its Tornado Series supplies a very versatile platform for light-duty trucks; and for heavy-duty trucks, the ETX Series has become a popular choice for hauling and contraction.
Foton will also showcase once again the “Dancing Wheel Loader Show” with stunt truck operators flown into the country from Foton China. In each performance, highly-skilled heavy equipment operators is likely to make these machines do dance routines that include two-wheel stunts and spectacular dance maneuvers.
